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Fund managers are optimistic about the global economy’s stock holding money for hunters time before 2015 FX168 news in the global stock market change, a management 90 billion in assets of the fund manager has been playing cards should feel safe. And today, he still feels that nothing can change his view. As CEO, the Magellan Global Equity Douglass Hamish Fund manages over 99% of its peers over the past 5 years. As of April last year, he raised the cash position of the fund to about 14%, ready to meet the expected extreme adverse situation in the stock market. In fact, Douglass had a sense of crisis as early as 2014. Today, nearly 16% of his funds are in cash, tying the highest percentage since 2009, and are not planning to buy stocks right now. Douglass said on Thursday (February 18th) in an interview, "we are willing to hold cash, and we took a lot of measures before the turmoil started."." Global stock market began to decline in May 2015, and in August of that year, with the devaluation of China’s RMB, the stock market decline increased. In 2016, the situation became more and more serious, oil prices fell, concerns about the Chinese economy and the slump in bank shares led to the first fall of the MSCI global index for 5 years. Douglass is still on the alert, but this is not the same reason. According to the data collected by foreign media, in the 9 billion 100 million dollar fund directly operated by Douglass, the largest 5 billion 400 million Magellan Global Equity Fund accounted for the largest proportion. Magellan Financial Group manages assets totaling 27 billion 800 million US dollars. Magellan Global Equity Fund returns 0.4% in the past year, better than 90% of its peers. MSCI global index fell 13% in the same period. It has been shown that over the past 5 years, the fund has an average annual return of 17.8%, better than 99% of its peers. (photo source: Peng Bo, FX168 financial network), but the reason why Douglass insists on cash is not that he expects the Chinese economy to land hard. In fact, he’s very bullish on the global economy. "Our central prediction is that China will not collapse, the renminbi will not collapse, and the U.S. economy will continue to recover in the coming years," he said." In his view, the problem is valuation. If the economy recovers and the Federal Reserve raises interest rates step by step, some favorite stocks will be overvalued. Once these stocks fall, he says, he starts buying. Douglass believes that the reason why many high-quality stocks still seem to be very expensive today is based on the assumption that there is always zero interest rate." Douglass sold stocks and holdings of cash before the fall of the stock market. In 2014, 7-8 months, its global stock fund cash positions increased by more than two times. To on

顶尖股票基金经理看好全球经济 持币以待抄底时机   FX168讯 早在2015年全球股市变天之前,一位管理着90亿美元资产的基金经理就已经觉得应当打打安全牌了。且时至今日,他依然觉得没有什么可以让他改变这个看法。   作为首席执行官,Hamish Douglass管理的Magellan Global Equity Fund过去5年的业绩超越99%的同行。截至去年4月份,他把基金的现金仓位提高到大约14%,准备迎接预期中的股市极度不利局面。   事实上,Douglass早在2014年中就有了危机感。如今,他的基金中近16%的仓位是现金,追平2009年以来的最高比例,而且眼下不打算马上买入股票。   Douglass周四(2月18日)在接受采访时称,“我们乐于握着现金等待,我们远在这轮市场动荡开始之前就采取了很多措施。”   全球股市从2015年5月开始下跌,到当年8月份,随着中国人民币贬值,股市跌势加大。进入2016年之际,这个局面变得越发严重,油价下跌、对中国经济的担心和银行股的重挫导致MSCI全球指数5年来首次跌入熊市。Douglass依然很警惕,但这次的原因不一样。   据外媒汇总的数据显示,在Douglass直接操盘的91亿美元基金中,规模54亿美元的Magellan Global Equity Fund占比最大。Magellan Financial Group管理的资产总计278亿美。Magellan Global Equity Fund过去一年回报率0.4%,好于90%的同行。MSCI全球指数同期下跌13%。据显示,过去5年,该基金年均回报率17.8%,好于99%的同行。   (图片来源:彭博、FX168财经网)   不过,Douglass坚持现金的原因并非他预计中国经济硬着陆。实际上,他很看好全球经济。他指出,“我们的中心预测是中国不会崩溃,人民币不会崩溃,美国经济未来几年将继续复苏。”   在他看来,问题在于估值。如果经济复苏、美联储循序渐进加息,有些万千宠爱的股票会显得估值过高。他说,一旦这些股票下跌,他就会开始买入。   Douglass认为,“当前许多优质股票看上去依然处于很贵的原因实际上是基于永远零利率的假设。”   Douglass在这轮股市下跌行情开始之前就卖出股票、增持现金。2014年7-8月间,其全球股票基金的现金仓位提高了两倍多。至于什么时候开始买股票,他准备等一等。   他认为,“中国未来12个月将保持稳定,如果是这样,随着美国利率升高,会有一些很有意思的价格重新定位,为我们提供部署投资的机会。”   校对:Mac 进入【新浪财经股吧】讨论相关的主题文章:

PICC group in the first half of the merger net profit fell more than 30%, investment income fell sharply, Sina fund exposure platform: letter Phi lag false propaganda, performance is lower than the same product for a long time, buy fund by pit how to do? Click on [I want to complain], Sina help you expose them! China Insurance Group’s net profit fell by more than 30% in the first half of the year, Securities Times reporter Niu Bao China Insurance Group released the first half of 2016 performance announcement. In the first half of the year, the group realized a premium of 276 billion 580 million yuan, an increase of 19.5%; the total premium of 264 billion 580 million yuan, an increase of 16.6%. Net profit of the group was 11 billion 280 million yuan, net profit attributable to shareholders of the company was 7 billion 730 million yuan, down 37.4% and 39.7% respectively. The decline in net profit, the group said, on the one hand, the poor performance of the first half of the capital market, investment income decline dragged down performance; on the other hand, due to major accidents and natural disasters increased significantly, agricultural insurance, property insurance, freight insurance payment rate increased. In addition, the rate of unexpected health insurance claims has also risen. It is noteworthy that the tax premium insurance, which has been optimistic about the market, failed to perform well in the first half of the year, and the overall income was less than 22 million yuan. Although the health of people prepared a lot of preparation, only income of about 1000000 yuan. In this regard, Dong Qingxiu, vice president of PICC, said that tax premium insurance as a new product, is also required to accept a process, and the nature of the product itself for insurance companies have a certain risk, companies are more cautious, is limited to group insurance channels. In addition, the policy coordination among the relevant departments needs further improvement. According to him, at present, the regulatory authorities have been concerned about this problem, and the insurance companies to seek advice for improvement. Enter Sina Financial shares] discussion

人保集团上半年合并净利降逾三成 投资收益大幅下滑 新浪基金曝光台:信披滞后虚假宣传,业绩长期低于同类产品,买基金被坑怎么办?点击【我要投诉】,新浪帮你曝光他们!   中国人保集团上半年合并净利润降逾三成   证券时报记者 牛溪   中国人保集团昨日发布2016年上半年业绩公告。上半年,该集团实现规模保费2765.8亿元,同比增长19.5%;总保费2645.8亿元,同比增长16.6%。该集团实现合并净利润112.8亿元,归属公司股东净利润77.3亿元,同比分别下降37.4%、39.7%。   对于净利润下降,该集团表示,一方面,上半年资本市场表现不佳,投资收益大幅下降拖累了业绩;另一方面,受重大事故和自然灾害损失大幅增加影响,农险、企财险、货运险等赔付率上升较多。此外,意外健康险赔付率也出现上升势头。   值得关注的是,曾被市场看好的税优险上半年表现欠佳,整体收入不足2200万元。人保健康尽管做了很多准备工作,也只收入100多万元。   对此,人保健康副总裁董清秀表示,税优险作为一个新产品,被接受还需要一个过程,而产品本身的属性对于保险企业有着一定风险,各家公司较为谨慎,目前仅限于团险渠道。此外,相关部门间的政策协调也需要进一步完善。据他透露,目前,监管部门已关注到这一问题,并向各保险公司征询改进建议。 进入【新浪财经股吧】讨论相关的主题文章:

Sheng Hong: the house is the policy of government intervention in the market created by the first house into a "problem" to "solve" the face of the rapid rise in prices, the central government’s strategy is a direct intervention by the administrative department of housing, is a large scale in the construction of low-income housing. However, if we think this is a classic example of a market failure and government action, it’s a big mistake. Housing prices rapid reasons? Market problems? First of all we want to ask is that the rapid rise in housing prices is the reason? Is the market out of the question? Actually not. The efficient market generated by nature is a market where both the supplier and the demander are free to enter. This is not true of China’s real estate market. Before twenty-first Century, the real estate market was better than it is now. In 1986 the "land management law" forty-first stipulates that urban residents can build houses in the rural collective land, and shall pay the corresponding fees; rural collective building sale has not been limited administrative department. Only after 1998, the "land management law" deleted the original forty-first, although no qualitative terms, some administrative departments began to restrict the market transactions of residential land on the rural collective land, neither allowed to rent, but not allowed to sell. Under such a system and policy environment, the behavior of using rural collective land for housing construction is depressed. On the one hand, there are still a large number of farmers who build houses and rent or sell them to city dwellers or even foreign businesses. It is "small property right" house. On the other hand, due to the relevant administrative department has repeatedly claimed that pressure, property safety can not be guaranteed, so that consumers do not dare to buy "small property" housing, thereby reducing this part of the real estate market scale; rural collective or individual farmers have no long-term plan, the quality of housing is not guaranteed; and there may not be good the planning and public facilities and services, with "small property" housing "urban village" will become crowded, dirty, dangerous and often fire. This makes the supply not only limited in quantity, but also limited in quality. According to the Ministry of land and resources estimates, in 2007 the country’s "small property" housing about 6 billion 600 million square meters. If you calculate 30 square meters per capita, you can live under 220 million people. Equivalent to 37% of the urban population in the year; if taking into account the "small property rights" housing mostly low-income migrant workers and newly graduated college students living, per capita area is low, such as 20 square meters, you can live 330 million people; equivalent to 56% of the urban population in the year. Housing problems in urban areas can be almost completely resolved. If abolish the wrong policy of small property right house, these houses will pour into the real estate market, on the one hand, it will raise the price of "small property right" house, but on the other hand, it will significantly lower the price level of the entire real estate market. Conversely, if restrictions on "small property rights" housing, the real estate recognized by the government – "big property" housing prices will be much higher than without restrictions. Even so, the two other moves by the government will make house prices even higher. One move is that the Shanxi provincial government took the mining rights of many small and medium-sized coal mines away from private entrepreneurs in the name of security and rectification; earlier on

盛洪:房子问题乃政府干预市场政策所创造   先把房子变成“问题”,再去“解决”   面对迅速上涨的房价,中央政府的对策一是由行政部门直接干预房价,一是大规模地建造保障房。然而,如果我们认为这是一起市场失灵、政府出手的经典事例,那就大错特错了。   房价迅速原因?市场出了问题?   首先我们要问的是,房价迅速上升的原因是什么?是市场出了问题吗?其实不是。自然生成的有效市场,是一个供给者和需求者都能自由进入的市场。而中国的房地产市场并非如此。在二十一世纪以前,房地产市场还比现在要好。1986年的《土地管理法》第四十一条明确规定,城镇居民可以在农村集体土地上建住宅,并应支付相应的费用;农村集体盖房出售还没有受到行政部门的限制。只是到了1998年后,《土地管理法》删除了原第四十一条,虽然没有加上否定性的条款,有些行政部门开始对农村集体土地上的住宅的市场交易加以限制,既不允许出租,更不允许出售。   在这样一种制度与政策环境下,利用农村集体土地进行住宅建设的行为受到压抑。一方面,仍有大量农民盖房子,并向城里人甚至外来企业出租或出售。是为“小产权”房。另一方面,由于相关行政部门一再声言打压,产权安全得不到保障,致使消费者不敢购买“小产权”房,从而缩小了这部分房地产市场的规模;农村集体或农民个人也没有长远打算,房屋质量就没有保证;再加上不可能有很好的规划和公共设施与服务,以“小产权”房为主的“城中村”就显得拥挤、脏乱,并经常会有火灾的危险。这使得供给不仅在量上,而且在质上都受到了限制和压抑。   据国土资源部估算,2007年全国的“小产权”房共约66亿平方米。如果按人均30平方米计算,能住下2.2亿人。相当于当年城市人口的37%;如果考虑到“小产权”房多是低收入的迁徙工人和刚毕业的大学生居住,人均面积较低,比如20平方米,则可住下3.3亿人;相当于当年城市人口的56%。几乎可以完全解决全国城市的住房问题。如果废止对小产权房的错误政策,这些房子就会正常涌入房产市场,一方面会抬高“小产权”房的价格,但在另一方面则会显著抑低整个房地产市场的价格水平。   反过来说,如果限制“小产权”房,被政府承认的房地产――“大产权”房的价格就会比不限制时高出许多。即使如此,政府的另外两个举动,又会使房价更高。一个举动是,山西省政府以安全和整顿为名,将许多中小煤矿的采矿权从民营企业家手中夺走;更早的例子是,陕西省政府与中国石油公司一起将私人投资的陕北油田的开采权夺了走。最引人注目的例子是铁本事件,一个想为钢铁事业做贡献、同时也想赚钱的企业家身陷囹圄。这意味着,在许多产业领域,尤其是央企占主导的领域,投资是有很大风险的,少则亏钱赔本,多则失去自由。在民间的大量资金就不可能随意流动。比较而言,房地产(当然是“大产权”房)是受到政府严格保护的同时又具有巨大规模和良好前景的产业。当房价上涨后,也没有人会像山西省政府对待中小煤矿采矿权那样,硬要按买时的初始价格再买回。资金就会更集中地流向房地产市场,更烘托了房地产的价格。   另一个举动是,自上个世纪90年代中期以来,国有企业、尤其是央企获得了越来越多的垄断权力和优惠政策,使得央企作为一个集团,其收入显著高于社会平均水平。据我们最近的研究报告,“2008年,垄断行业职工人均年收入达12.85万元,约为当年全国在岗职工年平均工资18364元的7倍。”这些垄断行业包括电力、电信、石油、金融、保险、水电气供应、烟草等行业,共约有职工833万人。可以想见,当一个庞大的集团的收入高于其他集团的6倍时,会对房价产生什么影响。当然,这个集团对房价的影响并非只是通过货币将房价抬高,而经常是用比其他集团更便宜的价格买到房子。这不仅因为,他们的大规模的团购会获得优惠,而且是因为,他们还获得了优惠的土地政策,用“自有土地”(其实是国有土地)盖住宅,无偿占有了国有土地。这进一步减少城市土地的供应,使“大产权”的商品房的市场价格变得更高。   “房子问题”乃政府干预市场政策所创造   于是,房子的问题就被政府干预市场的政策创造了出来。由于大量“小产权”房被相关行政部门宣判为“非法”,相当于供给存量1 3、可容纳一半以上城市人口的住房就被逐出市场,当然会出现住房难、房价贵的问题。在这种情况下,相关行政部门又提出通过盖保障房来解决问题。国务院已做出决定,在今后五年要盖3600万套保障房。如果要按每套60平方米计算,面积将达到22亿平方米,但只是“小产权房”(2007年)存量的1 3,并且如果按每平方米3000元的成本计算,就要新投入高达6.6万亿元的资金,五年后才能完成。如果重新承认并保护“小产权房”的合法权利,这个庞大的保障房计划又有什么必要呢?   更重要的是,由行政部门主导的保障房计划,并不能真正解决最穷的人,包括从农村到城市来的迁移工人,刚毕业的大学生等等的住房问题,而在我国现有政治结构下,只能带来更多的腐败。已有大量事实证明,所谓保障房不过是滥用公权力的行政部门官员的盛筵。案例不胜枚举。国家监察部甚至警告说,保障房领域已成为腐败沦陷区。尽管政府想作出努力杜绝这一领域的腐败,但几无可能。这是因为,在一个没有实质性约束的制度环境下,作为由凡人组成的行政部门是无法自我约束的。   问题是,既然“小产权”房能够提供充分的供给,为什么还要千辛万苦、冒着腐败导致的政治风险去盖保障房呢?进一步追问,当初在1998年修改《土地管理法》时,是什么动机使得行政部门促使立法机关删去了规定城镇居民可以在农村集体土地上建房的第四十一条呢?一个堂而皇之的理由是为了保护耕地。但这个理由显然不能成立。因为大多数“小产权”房,即有交易价值的房屋都是建设在接近城市或就在城市之中的农村宅基地上。只要增加楼层和面积,就既能解决农民自己的住房问题,又能提供更多房屋以供出售或出租。几乎不涉及耕地问题。   一个有说服力的解释是,这一条款被删除是为了保证地方政府垄断土地一级市场,让农村集体不再与之竞争,从而卖出更好的土地价格。在另一方面,由于农民直接出售自己土地的权利受到限制,行政部门就可以以城市建设用地的理由用低价强制性地从农民手里夺走土地,在另一方面高价卖给开发商,从中间获得巨额的土地财政收入。我们注意到,在1998年对《土地管理法》进行修订时,只是经过了人大常委会的表决。而人大常委会只有不超过170人的成员。就我国人大及其常委会的现状来看,他们无一农村集体的代表,更多地是行政部门的官员。他们作出有利于行政部门的法律修改是合乎逻辑的。后来的“土地财政”运动如火如荼,到2010年该项收入竟高达2.9 万亿元,说明这一解释应与真相不远。   如果果真是这一目的,这一法律修改就应被视作利益集团操纵立法和修法的恶劣案例。这说明,我国的立法机关和立法过程在名义上被用来作为行政部门的政策工具,而在实际上则是被行政部门作为设租寻租的手段,这不仅违反了政治公平的宪政原则,而且由于限制了房屋的供给,而成为高房价的真正的罪魁祸首。然而,行政部门很容易利用一般民众不太了解房价背后的经济机理的情形,把房价上涨说成是房地产开发商的道德问题。实际上,如果对《土地管理法》的不当修订如上述的解释的那样,应该说,在对行政部门的监督约束机制不够健全的时候,一个社会首先应该要求行政部门官员的血管里流淌道德的血液。   在另一方面,“限购”政策也产生了严重的负面效果。首先这就不是一种正常和健康的政策,只是通过直接干预减少需求,以影响价格。这种作法一点也没有改变对房地产需求的自然状态,而只是通过行政部门干预使价格信号显得较低,既欺骗社会,也欺骗自己。被限制的有货币支付能力的需求就会在别的什么地方爆发出来。更进一步,“限购”政策违反了我们社会更为珍视的平等原则,把中国公民划分为本地人和外地人。这种歧视不仅是观念上的,而且已经显现出实际影响了。在北京和上海工作的外地人突然发现他们的生存更为困难,为了能够买房和买车,他们要付出比本地人大得多的成本。   计划经济的普遍逻辑:解决自己“创造”的问题   实际上,这种通过行政部门对市场的干预先“创造”出问题,再以此为理由,由行政部门去“解决”的模式,并不是什么新的东西,而是计划经济的普遍逻辑。在这种人造的经济制度中,计划当局制订的计划价格经常会低于产品的市场(影子)价格,从而导致供给短缺,这时行政部门又会因短缺而设立配给制度。比较显著的例子就是农产品。当计划当局将农产品价格压得很低时,农民没有种粮的积极性,供给就会短缺。农产品配给制度随之而生。这就是当时城市居民都熟悉的粮票和粮本制度。在计划经济时期,类似农产品的情形成千上万。所有这些“计划―短缺―配给”的情形都随市场经济的发展一扫而光,政府没有费什么力气,却赢得了“中国奇迹”的光荣。   如果还固守计划经济的思路,行政部门创造的不仅是社会的问题,而且是自己的问题。首先是,“土地财政”所获得的收入并不能抵补它的成本,包括至少6.6 万亿元的保障房开支,低价夺地所引起的反抗及相应的“维稳费用”,巨额款项所引致的国土部门和地方政府的腐败及官员获罪,恶性事件所带来的社会动荡,以及地方政府以致中央政府的政治合法性的损害甚至颠覆。   结论:解决我国房子问题的根本方法就是“无为”   因此,解决我国房子问题的根本方法就是“无为”。即取消行政部门对房地产市场及其它领域的干预,禁止行政部门对各种产权的侵犯,停止保障房的建设,代之以对“小产权”房的产权的保护,对交易秩序的维护。行政部门需要做的,是对城市化过程中的市场失灵进行补救,包括对城市规划的组织,为大规模基础设施投资的融资,对市政公用事业自然垄断部分的监管,以及向少数租不起房的人发放租房券,等等。由于“小产权”房的产权真正得到了尊重和保护,房屋的供给会大幅度增加,房地产市场的综合价格会显著下降,行政部门不用为保障房的资金操心就能基本解决大多数人的住房问题,并且还避免了行政部门过度干预所带来的腐败以及受到惩罚的风险。   真正摆脱了“解决自己制造的问题”怪圈的行政部门,就可以腾出更多的资源和精力投入到更重要的公共物品的提供方面,做出真正有益于民众和社会的政绩来。(盛洪系天则经济研究所所长,山东大学教授、博士生导师)   第一财经获授权转载自“盛洪”公众号 进入【新浪财经股吧】讨论相关的主题文章:

Festival loss before the egg prices fall Sina fund exposure table: the letter Phi lag of false propaganda, long-term performance is lower than similar products, to buy the fund by the pit how to do? Click on [I want to complain], Sina help you expose them! In September 12th, Shandong County of Junan Province Price Bureau price monitoring, the Mid Autumn Festival approaching, moon cake and other food production enterprises and institutions canteens stocking stocking basically ended, the holiday effect heat retreat, egg supply is relatively abundant, before the egg falling instead of rising prices. Monitoring data show that Junan Binhai Road farmers market price of ordinary eggs 4.3 yuan per kilogram, compared with last week’s 4.6 yuan per kilogram fell 6.52%, 3.7 yuan per kilogram rose 16.22% over the same period last month, 4.8 yuan per kilogram fell by 10.42% over the same period last year. After analysis, the price of eggs is not rising: the first is that with the further deepening of autumn, the temperature gradually decreases, laying performance gradually restored, the high number of livestock makes the egg back to the supply of partial loose state. Compared with the supply of eggs before last year, the supply of eggs is relatively abundant, and the price of eggs this year is far lower than the same period last year. Two is the moon cake production enterprises and other large procurement, pre stocking has basically ended. As the common fillings for moon cake production, moon cake manufacturers need to purchase in advance. At present, the festival is close to the end of stocking, and the effect of egg price has disappeared basically. Other colleges and public canteens stocking before concentrated stocking has been basically finished, the Mid Autumn Festival effect heat retreat, egg market demand, egg prices began to fall. Although the Mid Autumn Festival is approaching, but the heat of egg market demand but the holiday effect in the increasingly decline, in cold weather, population increase, supply is expected to increase in the case of late, egg prices rose significantly less power after the Mid Autumn Festival, egg prices overall or will fall back to shock, before the national day may be a slight rebound. (feed industry information network) agricultural products purchase network trading platform provider 16988- national agricultural commodities; [sugar, oil, corn, soybean, wheat, cotton, soybean meal] free resource release, purchase and docking; quote – click to view the quotation, the bulk of agricultural products into the market [shares] discuss Sina Finance

节日效应减退 节前蛋价不升反降 新浪基金曝光台:信披滞后虚假宣传,业绩长期低于同类产品,买基金被坑怎么办?点击【我要投诉】,新浪帮你曝光他们!   9月12日,山东省莒南县物价局价格监测显示,中秋佳节临近, 月饼生产企业等食品备货和大中院校食堂备货基本结束,节日效应热度退却,鸡蛋供应相对充足,节前鸡蛋价格不升反降。   监测数据显示,莒南县滨海路农贸市场普通鸡蛋价格为每斤4.3元,较上周的每斤4.6元下降6.52%,比上月同期的每斤3.7元上涨16.22%,比去年同期的每斤4.8元下降10.42%。   经分析,节前鸡蛋价格不升反降的原因:   一是随着秋天进一步的深入,温度逐渐降低,蛋鸡产蛋性能逐渐恢复,偏高的存栏量使得蛋源重新回到供应偏松的状态。与去年节前鸡蛋供应紧俏局面不同,当前市场上鸡蛋供应相对充足,今年鸡蛋价格远低于去年同期水平。   二是月饼生产企业等采购大户节前备货已基本结束。鸡蛋作为生产月饼常用馅料,月饼生产企业需提前采购,目前节日临近备货基本结束,对鸡蛋价格提振效应已基本消失。另外大中院校的食堂备货和市民的节前集中备货也已基本结束,中秋节日效应热度退却,鸡蛋市场需求减少,蛋价开始回落。   虽然中秋佳节临近,但鸡蛋市场需求的节日效应热度却在日趋减退,在天气转凉、存栏增加、供应预期增加的情况下,后期鸡蛋价格上涨动力明显不足,中秋节后鸡蛋价格整体上或将以震荡回落为主,国庆节前可能小幅反弹。(饲料行业信息网)   农产品集购网16988-全国大宗农产品电商交易平台;【白糖、油脂、玉米、大豆、小麦、棉花、豆粕】免费资源发布、采购对接;报价-下点击前往报价,查看大宗农产品行情 进入【新浪财经股吧】讨论相关的主题文章:

Bain said that in 2016 there will be more data luxury price adjustment – Beijing, Beijing, September 24 Shanghai Xinhua (reporter Li Jiajia) Bain Greater China consumer and retail business director Bruno? Lines 24 held in Shanghai on the eighth session of the 2016 central Jingan top brand high peak forum, the company cited data that in 2016 Chinese consumers of luxury spending will be the overall slowdown, purchasing channels forced the luxury industry must solve the global price difference, so luxury goods in 2016 there will be more price adjustment. When the pan brand lifestyle is becoming increasingly prominent, top brands should create a better consumer experience? When China’s emerging consumer class vision and footprint has been around the world, top brands should be how to better serve consumers in the global market? These may be able to find the answer on the day of the central Europe – Jingan 2016 eighth Top Brand Summit forum. ESSEC business school marketing professor Dominic believes that today’s consumers? Dominique xardel, like "nomads", constantly on the move, for top brands both traditional and modern, and the line line development. Brand should continue to pay attention to offline retail stores and other accumulated assets in the past, but also make full use of the new digital technology, the two are indispensable. Part-time professor, central marketing Kedge business school vice president Michel? Guta Adams said, many top brands have suffered different degrees of decline in performance, many brands have started to use social media to do propaganda, but because the improper way, but caused a consumer backlash. Therefore, the brand should fully understand the function and characteristics of digital media. He believes that the brand in the promotion of social media, informal, storytelling, more like advertising promotion effect better, and the only path to continue to attract consumers in social media is to culture the special group (community) brand culture connotation". Micheala, MichaelaMerk, associate professor of luxury goods, retail and digital management at the ninth University of Paris, delivered a speech at the Forum on the management of luxury goods in the digital age. Over the past 6 years, she has interviewed more than 600 top brand executives, and she has discovered the survival of top brands in the digital age. "Digital requirements more humane, when customers are increasingly demanding, as a brand and consumer contact brand ambassador role is increasingly important, the brand ambassador of passion, trust, pride and identity feelings, will profoundly affect the consumer brand relationship. Therefore, brand managers should integrate feelings into company management." Although Chinese consumers are still the world’s top luxury consumer groups, studies have shown that more than 60% of Chinese luxury goods are purchased abroad, and luxury goods sales in China’s domestic market are falling into stagnation or even shrinking. How to control this situation? Data from Bain show that Chinese consumers are increasingly turning to experiential luxury spending. El Luxor Hotel resorts, luxury cruises, luxury spas are becoming more and more popular. In addition, design elements.

贝恩数据称2016年奢侈品会出现更多价格调整-中新网   中新网上海9月24日电 (记者 李佳佳)贝恩大中华区消费品及零售业务主管布鲁诺?莱恩斯24日在上海举行的中欧―静安2016第八届顶级品牌高峰论坛上引用该公司数据称,2016年中国消费者的奢侈品支出将总体放缓,代购渠道迫使奢侈品行业必须解决全球差价问题,因此2016年奢侈品会出现更多的价格调整。   当顶级品牌的泛生活化趋势日益显著,顶级品牌应该如何创造更好的消费体验?当中国的新兴消费阶层视野和足迹已遍及全球,顶级品牌应该如何在全球市场更好地服务消费者?这些或许可以在当天的中欧―静安2016第八届顶级品牌高峰论坛找到答案。   ESSEC商学院市场营销学教授多米尼克?夏代尔认为,今天的消费者像“游牧民族”,不停在移动,要求顶级品牌同时兼顾传统与现代、线下与线上的发展。品牌既要持续关注线下零售店等过去积累的资产,也要充分利用全新的数字技术,二者缺一不可。   中欧市场营销学兼职教授、Kedge商学院副院长米歇尔?古塔斯称,不少顶级品牌都出现了不同程度的业绩下滑,很多品牌也开始借助社交媒体做宣传,但因为采取的方式不当,反而引起了消费者的抵触情绪。因此品牌要充分理解数字媒体的功能和特性。   他认为,在社交媒体上做品牌推广时,非正式、讲故事、越不像广告的推广效果反而越好,而在社交媒体上持续不断吸引消费者的唯一路径是“向特殊的次文化群体(社群)传递品牌的文化内涵”。   巴黎第九大学奢侈品销售、零售和数字管理副教授米歇拉?默克(MichaelaMerk)在论坛上发表了“数字化时代奢侈品销售的管理”的演讲。在过去6年中,她访谈了600多位顶级品牌高管,经过研究她发现了顶级品牌在数字化时代的生存法则。“数字化要求更多的人性化,当客户越来越挑剔时,充当品牌和消费者联系人的品牌大使的作用就愈发重要,品牌大使的激情、信任、骄傲、身份认同等感受,会深刻影响消费者对品牌的感情。因此,品牌管理者要把感情融入公司管理之中。”   虽然中国消费者目前仍是全球排名第一的奢侈品消费群体,但有研究显示,中国消费者60%以上的奢侈品都是在境外购买的,中国国内市场的奢侈品销售正陷入增长停滞甚至萎缩。如何控制这一局面?   来自贝恩的数据表明,中国消费者越来越多地转向体验式奢侈消费,奢华酒店 度假村、豪华游轮、豪华水疗等越来越受欢迎。此外,设计元素较强的品牌增势强劲,这些品牌不断刷新“奢侈”和“时尚”在消费者心目中的定义,而老牌奢侈品为了保持在客户心目中年轻、时尚的形象会持续投资。   腾讯公司网络媒体事业群广告客户部华东销售中心总经理翁诗雅将顶级品牌可以应用的数字媒体手段归为两类:一种是以社交媒体内容为载体,影响消费者的决策;另一种是利用大数据、AR、VR等技术,让消费者得到更好的线上线下购物体验。   NEO投资公司全球合伙人兼中国董事总经理沈英南则发表主题演讲“中国奢侈品行业的转折点:融入生活方能决胜千里”。沈英南归纳总结出中国新兴消费阶层的奢侈品2.0消费观――他们追求个性,对产品的要求是耳目一新,认为产量一定要低才能彰显其稀有和珍贵。在面对这些消费者时,品牌要做到“活跃而不消极,可信但不硬推,独特却不疏离”才能赢取消费者的心,而不只是钱包。   中欧国际工商学院院长佩德罗?雷诺教授则认为,全球顶级品牌市场正在发生剧烈的变化,顶级品牌的消费市场从法国这样的老牌欧洲国家转移到中国这样的新兴国家,新生的顶级品牌完全可以从零开始迅速成长为一家大公司,而一些传统奢侈品牌已经变成了大众品牌,“没人知道未来的顶级品牌市场将发生什么,但我们清楚,必须紧跟消费者,关注竞争对手,及时做出反应,进行多种尝试”。相关的主题文章:

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